Target Audience & Certificate

Our film is a mystery thriller, we decided on this genre for many reasons. Firstly, the narrative of the film would tend to ignite curisoty or terror. The paranormal activity vents anger through violence, this therefore adding the element of terror. We believe, going by our previous research that this would appeal more to younger adults, specifically males. They can relate to the scenes in which the characters appear in, allowing them to create opinions and understand the characters. The main focus for a film is to appeal to their target audience, as this is the key to its failure or success. We must ensure the content of the film is interesting and overall enjoyable to the audience in focus.

We chose to brand the film 15, this is because we thought the content was too mature for anyone younger, we believe anyone less than 15 may find it hard to understand and relate to the scenes, they also might be disturbed by some of the images and ideas. However we didn't want to make it 18 because we thought we may miss out on a huge potential audience, and we did not believe it was necessary.

The main issue with our film that will constrict it to a 15 is the violence, the BBFC states this in co-ordance to the age 15 certifcate - "Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification." We feel that our film will obey these guidelines and be certified as a 15.