We attracted our target audience (15 - 18 year olds) using several different devices. The film was constructed in a manner that meant it would be appealing to the target audience. The previous question discusses the majority of appealing to target audiences. Appealing in several ways meant that ultimately the piece would draw the attention of the target audience and convince them to watch the remainder of the film.
Also, when we produced a rough cut, this was then viewed to many audiences including other media groups, random students and the public when uploaded onto youtube.We received many comments including Positive; Good camera angles, variety of camera shots, creativity in production logo, good use of location and Negative; The begining location shot is shaky, no titles, no sound effects/ soundtrack, the tour of the house seems long and no scary/suspense/intense parts.
After recieving these feedbacks, we agreed with most aprts of the critical views as we were not fully ready to complete our final cut. And so we then used the feedback to help us improve our rough cut, to what we have produced now, which is the final cut of 'Auberry Manor'.
Further Notes:
Our target audience is 15, we will research social networking sites that 15 years olds and above are interersting in. The internet is the perfect form of media for this target audience, it has been proved that teenagers spend 31 hours a week on-line. They spend more time on the internet than watch television. So we shall spend the majority of our money on advertising on the web.
When advertising on the television we shall choose the most popular channels watched by this age group for example Channel 4 and popular music channel's such as MTV and Kerrang!
Putting our posters on public transport such as busses used for the school run and buses running in and out town. Advertising in magazines such as music magazines and gossip magazines populary read by teenagers.
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